BBB Advises Parents to Monitor Children Online
CHARLOTTE, N.C. – Today’s kids are more tech-savvy than ever. Thanks to new technology, they can send their Christmas wish list directly to Santa via email.
Dozens of website domain names have been registered in the name of ‘Santa Claus’.
Two websites that rank high in Google searches include www.DearSanta.com and www.EmailSanta.com.
A new feature this year allows children to send a letter to Rudolph from their pet.
“Even Santa has to comply with the BBB’s Children’s Advertising Review guidelines and the federal Children’s Online Privacy Protection Act,” said Wayne J. Keeley, CARU’s director.
Privacy policies should include:
website’s information collection practices.
The name of the company and the company’s complete contact information.
Whether the company shares information with third parties, including advertisers.
If the company publically discloses or retains information for any future purpose.
The BBB’s Children’s Advertising Review Unit has the following ‘Dear Santa’ advice for parents:
- Do not allow your child to give more information
than is reasonably necessary – a first name and email address, for instance.
Do not give your child’s home address because Santa already knows where all children live.
Check websites for unwelcome content. Some Santa websites are for adults and may contain language or advertising that is not for children.
For more information on how to keep your kids safe online, please visit www.CARU.org or BBB.